Happiness & Public Policy

Only about 2.2 percent of women in China consider sex as the most valuable factor to make them happy, a recent survey has found. About 22.5 percent of the women surveyed prioritized love as the big happiness maker, because the word ’sex’ was still considered as a taboo.

[…]

Citing a reason for a low percentage of women linking their happiness to sex, a leading sexologist in the country said that traditionally the word ’sex’ carried negative meanings. “The word was stereotyped with negative meanings. A good woman should not like sex. Love is a beautiful word,” said Li Yinhe, a noted sexologist and professor at the Chinese Academy of Social Sciences.”But, power, money and sex all represent the negative things. It (power) shows big progress. More and more women want to achieve their life value, which eclipses the importance of the private life for women. When women start to value self fulfillment, they become more equal to men,” the China Daily quoted her as saying. [emphasis added]

People who tell you there isn’t significant cultural variation in the way people answer survey questions are dreaming.

Whole thing here.